Gorilla Suit Productions was founded in 2000 by Gary Hertz, who brings more than 25 years experience in international marketing to one of the most unique full-service creative groups in the entertainment industry.
Gary began his career in 1981 as National Director of Promotion & Publicity at New Line Cinema. Over the next 8 years, he created campaigns for the first three NIGHTMARE ON ELM STREET films, the original HAIRSPRAY and more (that's him doing the ADR dialogue line "You don't need a stretcher up there. You need a mop." in the original ELM STREET). He became further involved in independent film in the late '80s, including ghostwriting the screenplay for an inexplicably popular action/adventure B-movie that haunts him to this day on late night cable.
Gary joined Arista Records in 1990. As Senior Director of Creative Services, he produced national campaigns for some of the biggest hits of the decade, including albums by Santana, Whitney Houston, Puff Daddy, Alan Jackson, Annie Lennox, TLC, Notorious B.I.G., Sarah McLachlan and Flaco Jimenez. During one memorable meeting in 1998, legendary
Arista President Clive Davis informed Gary that he
was "too hip
for the room." He's still trying to figure out if that was an accusation or a compliment.
Since forming Gorilla Suit, he's helped launch two successful boutique DVD labels, been a consultant to the world's leading videogame software company, re-branded several interfaith and healthcare non-profit foundations, delivered dozens of commercials for rock, pop, country and hip-hop artists, produced and/or directed over 300 hours worth of audio commentaries, EPKs and DVD/Blu-ray Bonus Feature footage in locations ranging from Brindisi, Italy to Ypsilanti, Michigan, and written thousands of national print ads, direct mail pieces and digital media campaigns for consumer and trade clients of every size.
Oh, and the name? We can tell you the story sometime. But if a lifetime of pop culture has taught us anything, it's that there's always work for The Guy In The Gorilla Suit...