BECAUSE A LIFETIME OF POP CULTURE HAS TAUGHT US THAT
THERE’S ALWAYS WORK FOR
THE GUY IN THE GORILLA SUIT.
WRITER
·
PRODUCER
·
DIRECTOR
·
BRANDING CONSULTANT
·
EVOLVED MARKETING
·
WRITER · PRODUCER · DIRECTOR · BRANDING CONSULTANT · EVOLVED MARKETING ·
Gorilla Suit Productions is Gary Hertz
who brings 30+ years’ experience in writing, production and international branding to this full-service creative group.
“You don’t need a stretcher up there, you need a mop.”
Gary began his career as National Director of Promotion & Publicity at New Line Cinema, where he created campaigns for the first three NIGHTMARE ON ELM STREET films (that’s him doing the ADR line “You don’t need a stretcher up there, you need a mop.” in the original ELM STREET), THE TEXAS CHAINSAW MASSACRE reissue, John Waters’ HAIRSPRAY and more.
In 1988, he ghostwrote the screenplay for a wildly popular B-movie that continues to haunt him on late night cable.
“…TOO HIP FOR THE ROOM.”
As Senior Director of Creative Services for Arista Records throughout the ‘90s, Clive Davis told him that he was “too hip for the room.” Nevertheless, Gary wrote, produced, and directed national print, radio and television campaigns for albums by Annie Lennox, Barry Manilow, The Grateful Dead, Whitney Houston (including THE BODYGUARD Soundtrack), Patti Smith, Aretha Franklin Arista/Nashville, Arista/Austin, Bad Boy Records, TLC, Sarah McLachlan, Kenny G, Flaco Jimenez, Spiritualized, BR5-49 and was lead creative on Santana’s 15x Platinum/9x Grammy winning Supernatural.
GORILLA SUIT PRODUCTIONS
Since forming Gorilla Suit Productions in 2000, Gary has launched two iconic boutique Blu-ray labels; re-branded numerous non-profits; ghostwritten countless speeches, articles and op-eds for top entertainment executives; produced/directed over 300 hours’ worth of audio commentaries, EPKs and Bonus Features in locations ranging from Brindisi, Italy to Ypsilanti, Michigan; and written thousands of national print ads & digital media campaigns for B2C & B2B clients of every shape and size.
He is also co-screenwriter of the 2021 feature film THE MATCH starring Franco Nero and Armand Assante, and co-writer of the top-selling 2025 memoir The Last Outlaw: My 50 Years in Southern Rock & Country with Henry Paul.
GARY IS CURRENTLY
Senior Marketing Consultant to EA Music
& OG Marketing/Creative Guru for Severin Films
…plus other cool projects for nice clients.
SEVERIN FILMS
ENTER THE CLONES OF BRUCE
Oversaw all creative, marketing and media for award-winning documentary, plus 14 film/7 disc Blu-ray THE GAME OF CLONES: BRUCEPLOITATION COLLECTION VOL 1
SEVERIN FILMS
EXORCISMO: DEFYING A DICTATOR & RAISING HELL
IN POST-FRANCO SPAIN
Oversaw all creative, marketing and media for award-winning 19 film/10 disc Blu-ray collection.
SEVERIN FILMS
THE RUSS MEYER COLLECTION
Ongoing creation of all creative, marketing and media for titles that include UP!, SUPERVIXENS, BENEATH THE VALLEY OF THE ULTRAVIXENS, MOTORPSYCHO and more in association with The Russ Meyer Trust
EA MUSIC
BATTLEFIELD 6 SOUNDTRACK
Ongoing marketing, promotion and award season campaign for the biggest selling music video soundtrack of the year
MUSICALLY FED
Marketing Consultant to national non-profit that rescues and repurposes backstage concert & event catering for distribution to community organizations that feed the hungry.
EA MUSIC
STAR WARS JEDI: SURVIVOR
Co-created award season campaign which included 2024 Grammy Award for Best Score Soundtrack For Video Games & Other Interactive Media
FORMAX ENTERTAINMENT
GEORGE THOROGOOD & THE DESTROYERS
Marketing Consultant for the past decade to the band with 8,000+ live performances and more than 15 million albums sold.
ENCYCLOPOCALYPSE PUBLICATIONS
Ongoing creation of all creative, marketing and media for reissues of novelizations by screenwriters Michael Butler & Dennis Shryack, including THE GAUNTLET, PALE RIDER and BELLS.
